I newly created a logo/brand title for use in my portfolio as well as as an exercise to consider ways of presenting my work for commercial purposes.

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I wanted the text I create to visually portray a sense of fluidity, open-mindedness, and creativity representing my artistic intentions and abilities.

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I decided to use the movement and form of water droplets to create my own lettering as to me, water represents fluidity, creativity, and life. As an organic and universally recognisable image, it is therefore a potentially effective form of communication.

 

The first text I created that reads “KAAN” was intended as a playful, simple, and graphic image, whilst the “KAAN EMIR” logo was intended to be more detailed, elaborate, and luxurious.